Zorluteks is redesigning the future with its sustainability-focused smart and technical textile products.
While Zorluteks, one of Europe's largest integrated cotton home textile manufacturers, continues to grow in global markets with its sustainability-oriented innovative solutions and smart and technical textile products; It takes pioneering steps in the textile industry with R&D and digitalization investments and expands environmentally friendly production processes and the opportunities offered by technical textiles.
Zorluteks, one of Europe's largest integrated cotton home textile manufacturers, carries out pioneering work in technical textiles in Turkey with the sustainability-oriented smart transformation initiated by Zorlu Group in line with the Smart Life 2030 vision. Zorluteks sets trends in the world by offering sustainable, smart and innovative products with its own R&D and design centers.
Zorluteks, which has made sustainability a way of doing business within the framework of its Smart Life 2030 strategy, contributes to the construction of a sustainable future with its smart textile and regenerative business model; The company carries out all its work on this subject by taking the Sustainable Development Goals and the European Green Deal as a guide.
Zorluteks General Manager Cemil Çiçek: We make a difference in the sector with our smart and technical textile solutions on the axis of digitalization and innovation.
"We are pioneering radical changes in the textile industry with technology and innovation," said Zorluteks General Manager Cemil Çiçek, adding: "Today's textile industry is being reshaped with sustainability and innovation-oriented transformations. As Zorluteks, we are at the center of this transformation; we are implementing the textile technologies of the future in line with our environmental and social responsibilities. While we are expanding our sustainability targets day by day within the scope of Zorlu Group's Smart Life 2030 strategy, we are making a difference in the industry with our smart and technical textile solutions on the axis of digitalization and innovation. Technical textiles "We create added value with our products in a wide range of sectors, from home textiles to white goods, healthcare and defense industries," he said.
Zorluteks strengthens its leading position in the sector with its R&D studies
Çiçek said, "As Zorluteks, we offer fabrics with technical textile features in home textiles, and at the same time, we can offer pioneering and good examples of smart textile products with the power we receive from this infrastructure and our R&D. We have many smart textile products such as self-cleaning roller and fabric curtains, cool-keeping piques, curtains that clean the ambient air, antibacterial duvet cover sets, curtains with LED lights. We also have yarns that are sensitive to heat and moisture, have high air permeability, and also have antibacterial and antiviral properties." With our products, we offer technical textile products that require high-level knowledge, from health to defense industry and security. We do not limit ourselves to home textiles in smart and technical textiles, because, as I said before, customer experience and feedback enable us to produce brand new value-added products from scratch. We develop products for the needs of many different sectors. For example, we produce reinforced fabrics for companies producing conveyor systems. We produce functional work clothes with features such as filter fabrics and anti-static products. "We have technical textile products in many different fields such as illuminated panel-coated fabrics, tents, awnings and sleeping bags for the industry. Currently, more than one third of the products we produce consist of technical textiles. We aim to increase this rate to over 75 percent."
Zorluteks is one of the companies taking the fastest steps towards reducing its carbon and water footprint in the industry
Çiçek said, "Thanks to many digitalization and technology-oriented investments such as Cleaner Production Software, which we made 3 years before the "EU Green Deal Action Plan" was published, today we can calculate the carbon and water footprint on a product basis. We even have product categories that are entirely focused on sustainability. We are one of the leading companies in Turkey and the world with our Ecodesign products, which reduce the carbon footprint by at least 50 percent. As a company that focuses on sustainability in all business processes, we focused more on sustainability and innovative technologies and developed the TAÇ Reborn collection. For example, we support a sustainable life by protecting nature with our TAÇ Reborn Curtain Collections produced with PET bottles and recycled polyester threads. Our Reborn Duvet Cover Collection is an environmentally friendly product prepared with process optimizations to reduce carbon and water footprint. Another of our products, TAÇ Reborn Organic Satin Duvet Cover Collection, is prepared with satin fabrics produced from 100% organic cotton. "As Zorluteks, we will continue to work with all our strength for less waste, less carbon footprint, less water, less energy, more value to people and more innovation with our motto "Today for the Future"."
Zorluteks confirms its success in sustainability with international certificates
Zorluteks, which has been preparing for the EU Green Deal for a long time in line with Smart Life 2030, Zorlu Group's common sustainability strategy, and is about to complete the harmonization process in this regard, is in a better position than the sector in many sustainability-oriented indices. Zorluteks shows its determination on sustainability with the documents it receives.
Zorluteks gains a strong competitive advantage in the global market with its technology and sustainability-focused approach and directs the future of the industry. With quality products that comply with sustainability criteria, Zorluteks both strengthens its place in the industry and maintains its leading role in the global textile market.