Zorluteks was awarded at the Kotler Impact Awards for its TAÇ Reborn Collection!
Zorluteks, one of Türkiye's leading home textile manufacturers, was deemed worthy of an award in the "Most Successful 360 Degree Marketing Campaign of the Year" category at the Award Ceremony organized by Kotler Impact Turkey, one of the most prestigious platforms in the marketing world, with its Reborn Ecodesign Duvet Cover Collection, which it launched under the Taç brand. Zorluteks has achieved significant success in the international arena with this important award.
Zorluteks, which has been leading the home textile industry with its innovative projects and innovative solutions since the day it was founded, further reinforces this leading position with the visionary approach it has developed focusing on sustainability in recent years. This time, the company achieved another important success with the Reborn Ecodesign Duvet Cover Collection, which it launched under the Taç brand.
Taç Reborn Ecodesign Collection, prepared by Zorluteks with the motto "Today for the Future", was designed by Prof. who is considered the architect of modern marketing. Dr. It received an award in the "Most Successful 360 Degree Marketing Campaign of the Year" category from the Kotler Impact Awards, which has been organized by Philip Kotler in many countries since 2003, but was held in Turkey for the first time this year.
This special award the company received on behalf of the Fashion and Textile industry; It is given to honor campaigns that effectively deliver the brand message to the target audience by using multiple marketing channels in harmony. This award, evaluated on the basis of strategic integrity, creative execution and measurable success criteria, strongly demonstrated Zorluteks' inclusive vision and impact in the field of marketing.
While introducing the Reborn Ecodesign Collection to consumers, Zorluteks developed a communication strategy centered not only on the product but also on meaning and impact. While providing a comprehensive visibility on the external communication side with TV advertisements, outdoor channels, magazine advertisements, social media campaigns, influencer collaborations and kit shipments; Thanks to internal communication campaigns carried out with the employee ambassadorship approach, the brand's values were embraced within the company. This multi-channel and effective communication strategy enabled the brand to bring its sustainability messages to large audiences and created awareness, loyalty and trust among the consumers.
An Inspiring Story That Respects Nature
Prepared with the motto "Today for the Future", Taç Reborn Ecodesign Collection is a special duvet cover set series designed with a focus on sustainability. The collection draws attention to the protection of biodiversity, one of the important topics of environmental sustainability, and focuses on the life cycle of an endemic plant from seed to flower.
Six different designs, inspired by endemic plants such as Istanbul Nazendesi, Cappadocia Onion and Van Inverted Tulip, meet the traditional Crown aesthetics and offer a timeless elegance. Drawing attention with its simple patterns and soft texture, the collection also adopts an environmentally friendly approach by reducing carbon and water footprint thanks to optimization in production processes.
Produced from 100% cotton, Reborn Duvet Cover Collection offers both an aesthetic and functional solution with its special packaging that can also be used as a decorative pillow case. With this collection, Zorluteks not only supports an environmentally friendly production approach, but also social awareness regarding the protection of endemic species.